Research indicates that, for clients, communication and customer service are of the utmost importance, perhaps even more important than price.

Sending personalised greetings cards can aid communication and enhance your customer service, helping to consolidate a good working relationship with your clients. In marketing terms, sending greetings cards is very effective because it shows you are thinking about your clients on an individual level. They are made even more powerful by the fact that the card has been personally sent by you through the post rather than delivered digitally. In an increasingly digital world receiving something in the post is becoming quite special and feels much more personal.

Sending a personalised New Home card to your client when they move house is  an inexpensive and effective marketing activity which helps create a sense of good will between yourselves and your client. This can be followed up on the anniversary of their move by sending a Happy Anniversary card for as many years as you wish. This again helps create a sense of care for the individual client and  keeps your name in the forefront of your clients mind. Sending the cards can be done in house by yourselves, software is available to help you manage this, or alternatively we can provide this service for you.

There are other occasions when you may wish to send greetings cards to your clients. For example when a client instructs you to sell their property you can send a personalised Welcome card which not only welcomes the client but can also contain useful information such as contact details, phone numbers, email addresses, office hours etc. You may also wish to send a Thank You card to vendors or other important contacts thanking them for using your services.

Sending Christmas cards is a long established tradition and still holds great value. Everyone enjoys getting a card through the door at Christmas and its a great way of once again keeping your practice name in the forefront of your clients minds.  Alternatively, or in addition to Christmas cards, Happy New Year cards can be used to thank your clients for their business in the previous year and to say that you are looking forward to working with them again soon.

Greetings cards offer inexpensive but effective and powerful marketing. They help develop customer retention by creating a feeling that you care on a personal level for your clients and by  keeping your name in the forefront of your clients minds, making them more likely to return when they next require your services.  It will also encourage referrals as your name will come to mind when clients are asked by friends, family and colleagues to recommend an estate agent.

For more information, please either call or email John Parkinson on 01582 343 105 or email

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