Research indicates that, for clients, good communication and customer service are of the utmost importance.

Sending personalised greetings cards can aid communication and enhance your customer service, helping to consolidate a good relationship with your client. In marketing terms, sending greetings cards is very effective because it shows you are thinking about your clients on an individual level. They are made even more powerful by the fact that the card has been personally sent by you through the post rather than delivered digitally. In an increasingly digital world receiving something in the post is becoming quite special and feels much more personal.

Sending a personalised New Job card to your jobseekers when they start their job is an inexpensive and effective marketing activity which helps create a sense of good will between yourselves and your client. This can be followed up every year by sending an Anniversary card for as many years as you wish. This again helps create a sense of care for the individual client and keeps your name in the forefront of their mind. Sending the cards can be done in house by yourselves, software is available to help you manage this, or alternatively we can provide this service for you.

You may also wish to send cards to your recruiting clients or other important contacts. For example, when a client first instructs you to recruit staff you can send a personalised Welcome card which not only welcomes the client but can also contain useful information such as contact details, phone numbers, email addresses, office hours etc.

There could also be occasions when you wish to send a Thank You card thanking clients for using your services.

Sending Christmas cards is a long established tradition and still holds great value. Everyone enjoys getting a card through the door at Christmas and its a great way of once again keeping your practice name in the forefront of your clients minds.  Alternatively, or in addition to Christmas cards, Happy New Year cards can be used to thank your clients for their business in the previous year and to say that you are looking forward to working with them again.

Greetings cards offer inexpensive but effective and powerful marketing. They help develop customer retention by creating a feeling that you care on a personal level for your clients and by keeping your name in the forefront of your clients minds, making them more likely to return when they next require your services.  It will also encourage referrals as your name will come to mind when clients are asked by friends, family or colleagues to recommend a recruitment company.

For more information, please either call or email John Parkinson on 01582 343 105 or email john@fineart-international.com

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